It's almost foolish to believe that while on the internet you can act anonymously and do and say things you normally wouldn't. I can relate this to being around friends, you can say things to them that works within the context, but if a certain button is pushed, they'll be able to use it against you without the context.
So, companies can assure you that they are protecting all your info, but without the context they're only using your info to attract ads so that the website you love can stay afloat. TV and Newspapers do this all the time, as they request certain ads to be put on their networks by using their data collected from their customers.
If people knew this then they'd not be as upset because its TV and they could just move elsewhere, but because it's the internet people suddenly lose their minds.
"Facebook has revealed 30m accounts were affected in a data breach last month. The company said hackers were able to access personal information for nearly half of those accounts.
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